Saturday, January 17, 2009

"The Inauguration of Barack Obama"

"The Inauguration of Barack Obama" has become a multi-day, globally networked premediation event. The frenzied premediation of Barack Obama's inauguration, which has been underway at least since his Grant Park acceptance speech, is finally about to come to an end. In a mere couple of days we will know which Lincoln speeches Obama alludes to, whichwere the best parties, how many people will actually attend the Washington (or how many the various official and unofficial estimates report). Given the weekly cycle of print and televisual news media, inaugural premediation intensified on Sunday, two days before the inauguration.

My local paper, the Detroit Free Press, provided a 10-page Special Section, "The Inauguration of Barack Obama," as an added front section in which the Sunday paper was wrapped.  The New York Times featured the inauguration on the Op-Ed page, the Week In Review, and the Magazine, not to mention in multiple stories in its front section. CNN featured a program from 2-5 pm EST, called "The Inauguration of Barack Obama." The Comcast Information Guide description makes CNN's premediation a part of the inauguration itself: "Preinaugural Activities Are Covered. Wolf Blitzer, Anderson Cooper, John King and Soledad O'Brien anchor." 

And in the next 48 hours there will be more. "The Inauguration of Barack Obama" is a recurring program on CNN, increasing in frequency until Inauguration Day, when CNN will begin its coverage of this premediation event at 5 AM, before any of its competitors. MSNBC begins its Inaugural Day premediation at 6 AM, ABC, NBC, and CBS at 7 AM, and Fox News at 8:30.  

Premediations 'R' Us.

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